A List of the Most Crucial Considerations for a Really Effective Banner

banner designThere are numerous aspects to consider when you want to make sure your banner is at its most effective – issues like colour, text, images, design, letter positioning, and quality print and materials all play important roles, and they all need to complement each other to work. It can be confusing at times to decide what should be placed on the pull up banner, and how it should be designed to create a stunning effect. The truth is that with a little bit of understanding, a basic concept can be created without too much effort – you just need to understand several key factors. Here’s a short list of the most crucial considerations to make for a really effective roll up banner.

Your brand

Your brand should be on your T-shirt, on your calling card, on your forehead if you’re wearing a hat. Your brand is your word, your promise – and your logo is the design that represents the brand. Branding is such a powerful (yet also misunderstood) tool. People who like a brand may be difficult to convince that a competitor is better, and those in doubt recognise brands immediately. Display your brand and logo boldly.

Content is important

The content of your banner will let the viewer know who you are and what you are about. The logo is only part of the message. However, knowing how much content is appropriate according to the amount of space you have is going to be crucial. Often, less is more, so it’s important to stick with the essentials, get your message across, and stop.

How will it be used?

Often pop up banners and roll up banners such as those from have multiple uses, to be placed in different locations. Your banner design should therefore be such that it can be employed for multiple purposes. A roll up banner is also a great route-indicator if you place an arrow above it, for example.

The QR code

The younger generation is well aware of what a QR-code is: it’s that strange cube of squares in a matrix formation that can be scanned. It can be read by a smart device, which then directs the user to the correct website. Use this knowledge and use it on the banner – it doesn’t require much space and is very handy.

Here’s the thing: it requires some serious investigation in order to put the right message out there. For the use of colour, you need to understand your brand and also the preferences of your target audience. For message, you need to understand your product and also what your customers would be attracted to. You need to create interest, give a message, encourage a call to action and then allow the customer to act. All in one image. It’s a challenge, but a very rewarding – one.


Image attributed to Rawich/

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